Salesforce Implementation

Currently at SFU, Salesforce is implemented for:

• Improving prospective and incoming students’ experience at SFU, and supporting strategic enrolment management university wide.
• Improving the student experience as it relates to academic advising, international services, and financial assistance.
• Lifelong Learning to track interactions with prospective students to courses and programs in various departments and supporting the overall enrollment goals.

Prospective undergraduate students can:

• Submit questions
• Sign up for events and tours
• Connect with an admissions advisor
• Get information on admission requirements, academic programs, admission application, fees and scholarships, and Residence.

Undergraduate students can:

• See who their advisors are
• Book, cancel or reschedule an appointment for academic advising, with the International Services for Students department, and with the Financial Aid and Awards department
• Connect with an advisor online with our LiveChat functionality
• Get information on advising, international services, financial aid, and various student experiential opportunities such as co-operative education.

Staff can:

• Track all interactions with constituents
• Provide event and tour registration
• Manage communication campaigns and measure its effectiveness
• Improve office efficiencies by automating processes
• Measure effectiveness by creating reports and dashboards on any information/data stored in Salesforce